my mom never played dress up or dating sims. regarding adult themes, my mom would find funny gore and politically incorrect stuff. I remember she prohibited me from watching her play certain horror games, they were point-and-click escape games I think, I have no clue because I feared those games
if you really want to target women, you need to think about their political and social roles as women. women have stressing lifes, either as moms, manual labor or office jobs, they have to work very hard to overcome stigma and struggle to grow in their careers or raise children. men are unfair to women, women are unfair to women. then they want to sit down and for the 5 fucking minutes of peace they have spare, kill some time in some relaxing or fulfilling game, and do the same thing, day after day